First let me congratulate you on your continued success. Even though you started out as a video rental service you’ve morphed into the leading streaming service for original content. My recent obsession has been The Crown and I can’t wait for season 2. You’ve influenced our culture and changed the way we watch television. Your policy of releasing entire seasons at once also brought the idea of binge watching into our lives. Great shows like Orange is the New Black, House of Cards, and Stranger Things have made you a true competitor with HBO. Now that your original content has proven its worth I would like to recommend that you start building up other areas of your catalogue.
While your service has become the go to standard for online content it still lacks in the area of classic television. One of the things I like best about cable is landing on a marathon of a classic show that I’ve seen a hundred times and that I’d watch one hundred more. I’ve seen every episode of The Golden Girls at least 30 times and I want to watch each one 30 more. As a viewer sometimes it’s nice just to have the television on in the background while I do something else and a classic show is the perfect fit. I don’t have to pay close attention yet I can still easily follow along. I know you are constantly bringing full seasons of current cable shows to your site but don’t forget to bring the old ones too. For example there are several shows that I want to watch over and over again only to discover that they don’t exist online other than to pay by episode on iTunes:
- Will & Grace
- Murphy Brown
- Designing Women
- The Golden Girls
- The Carol Burnett Show
- Looney Tunes
Those are just some of the shows I wish were more available for streaming but I also have a lot of friends who love science fiction fantasy and I’m sure they’d love to see classic episodes of Saturday morning cartoons like Transformers and Thundercats. I feel like this idea is simple, cheap, and would be a big hit with many viewers.
While I have you I would also like to make a push for more classic movies. Every so often I like to watch classic movies that I’ve never seen before because I feel they are part of cinematic history and I want to be an educated viewer. In the past I’ve sought out movies like Cat on a Hot Tin Roof only to find that the only way I can watch it is to pay for it on iTunes. My current obsession is to see Cabaret staring Liza Minnelli and Joel Gray. It doesn’t exist anywhere except again for iTunes. This leads me to my last point. I know your focus tends only to be on shows but don’t forget your roots as a movie rental service. It seems like the movie side of your business hasn’t been given the attention it deserves in the past few years. Looking into the future it’s easy to predict that iTunes might start a streaming option for their already enormous catalogue of movies. If they did so they would take a serious chunk of your business. Whenever I look for a specific movie, 90% of the time I can’t find it on Netflix. I know I’d much rather pay a monthly fee for iTunes knowing they would have a movie when I go look for it. While I know you can’t totally match iTunes for content, you can at least start to diversify and get ahead before they realize the goldmine they’re sitting on.
To wrap up please continue to create wonderful original content but don’t forget you can also look to the past to fill in some of the areas where you’re lacking.
The Gay Gasp